Operator networks / market share & billing
- Telstra — 63.2% — MO & MT billing
- Optus — 28.5% — MO & MT billing
- Vodafone — 8.3% — MO & MT billing
Mobile Billing
Countries
Market snapshots for the countries where Mobivate provides SMS and mobile billing services — population, penetration, operator networks, devices and regulation.
Country
Australia
23m
Population
137%
Mobile penetration
79.1%
Smart phone penetration
Top handsets
- Samsung — 29.2%
- Apple — 23.2%
- Nokia — 6.1%
- Blackberry — 6%
- HTC — 5%
Top OS platforms
- Android — 53.6%
- iOS — 23.2%
- Blackberry — 6%
- Windows — 4.8%
- Windows Phone — 2.7%
Currency: Australian dollars · Regulatory: Communications Alliance — commsalliance.com.au
Country
Ghana
27m
Population
80%
Mobile penetration
53%
Smart phone penetration
Operator networks / market share & billing
- MTN Ghana — 62.74% — MO & MT billing
- Vodafone — 12.61% — MO & MT billing
- Airtel — 12.5% — MO & MT billing
- Tigo — 12.5% — MO billing
- Glo — MO billing
Top handsets
- Nokia — 32.8%
- Samsung — 19%
- Huawei — 5.7%
- HTC — 4.6%
- LG — 3.6%
Top OS platforms
- Android — 46.7%
- Nokia S40 — 26.1%
- Sony Ericsson — 3.2%
- Symbian — 2%
- MTK / Nucleus — 1.5%
Currency: Ghanian Cedi · Regulatory: Wireless Application Service Providers' Association of Ghana — waspag.com
Country
Kenya
45m
Population
85%
Mobile penetration
39%
Smart phone penetration
Operator networks / market share & billing
- Safaricom — 91% — MO & MT billing via SDP
- Airtel — 6% — MO & MT billing
- Telkom — 3%
Top handsets
- Nokia — 31.1%
- Samsung — 16.2%
- Tecno — 4.4%
- Huawei — 4.2%
- Maui — 2.8%
Top OS platforms
- Android — 34.5%
- Nokia S40 — 24.7%
- Maui — 3.4%
- MTK / Nucleus — 2.9%
Currency: Kenyan Shilling · Regulatory: Communications Authority of Kenya — ca.go.ke
Country
New Zealand
4.4m
Population
120%
Mobile penetration
72.3%
Smart phone penetration
Operator networks / market share & billing
- Vodafone — 45%
- Spark — 34%
- 2 Degrees — 21%
Top handsets
- Samsung — 28%
- Apple — 13.4%
- Nokia — 7.4%
- Huawei — 6.8%
- Blackberry — 5.3%
Top OS platforms
- Android — 55.7%
- iOS — 13.4%
- Blackberry — 5.3%
- Nokia S40 — 4.4%
- Windows — 4.1%
Currency: New Zealand dollars · Regulatory: Commerce Commission — comcom.govt.nz
Country
Nigeria
174.5m
Population
80%
Mobile penetration
38.2%
Smart phone penetration
Operator networks / market share & billing
- MTN — 69.7%
- Etisalat — 13.1%
- Airtel — 9.8%
- Globacom — 7.3%
Top handsets
- Nokia — 48.6%
- Others — 24.8%
- Blackberry — 13.6%
- Tecno — 4.6%
- Samsung — 3.4%
Top OS platforms
- Nokia S40 — 39.5%
- Android — 18%
- Blackberry — 13.6%
- Symbian — 4.3%
- MAUI — 1.6%
Currency: Nigerian naira · Regulatory: Nigerian Communications Commission — ncc.gov.ng
Country
South Africa
53m
Population
133%
Mobile penetration
49.6%
Smart phone penetration
Operator networks / market share & billing
- MTN — 41% — MO, MT & OBS billing
- Cell C — 28.7% — MO, MT & OBS billing
- Vodacom — 25.7% — MO, MT & OBS billing
- Telkom — 4.6% — MO, MT & OBS billing
Top handsets
- Nokia — 51.2%
- Blackberry — 21.8%
- Samsung — 12.4%
- Huawei — 2.5%
- Apple — 1.2%
Top OS platforms
- Nokia S40 — 41.7%
- Blackberry — 21.8%
- Android — 21.8%
- Symbian — 3.7%
- Windows Phone — 1.7%
Currency: South African Rand · Regulatory: Wireless Application Service Providers' Association — waspa.org.za
Country
United Kingdom
64.5m
Population
92%
Mobile penetration
72.6%
Smart phone penetration
Operator networks / market share & billing
- O2 — 24%
- Vodafone — 17%
- Orange — 15%
- EE — 9%
- T-Mobile — 9%
- Virgin Mobile — 8%
Top handsets
- Apple — 33.8%
- Samsung — 20%
- Nokia — 14.2%
- HTC — 2.7%
- Huawei — 1.2%
Top OS platforms
- Android — 41.7%
- iOS — 33.8%
- Windows Phone — 15.9%
- Windows — 3.7%
- Symbian — 1.1%
Currency: Pound Sterling · Regulatory: PhonepayPlus — phonepayplus.org.uk
Country
Zimbabwe
14.15m
Population
87%
Mobile penetration
66.5%
Smart phone penetration
Operator networks / market share & billing
- Econet — 63%
- Telecel — 19%
- NetOne — 18%
Top handsets
- Nokia — 36%
- Samsung — 23.7%
- Huawei — 6%
- ZTE — 4.7%
- Blackberry — 3.2%
Top OS platforms
- Android — 54.5%
- Nokia S40 — 20.6%
- Symbian — 6.1%
- Blackberry — 3.2%
- Windows — 2.7%
Currency: United States dollar
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